Web Design: What is possible vs. What is appropriate
Right now, it seems, nothing fires up a design debate better than the term ‘Web 2.0′. For every positive argument for features like drag and drop – there is a counter argument relating to conversion...
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Halfords.com gets an eConsultancy.com review
Back in early March 2008, we announced a major project with Halfords to develop a “reserve online, collect in store” service, that resulted in over 100,000 orders being taken online from November...
View ArticleWhat’s Now and What’s Next
Pete Sheldon (from Elastic Path) highlights in the E-Commerce Times what’s now and what’s next in eCommerce. In the piece he profiles Video Solutions, Customer Service, Real-World Guided Selling,...
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Salmon selected by Jacques Vert Group to develop multi-channel eCommerce...
Salmon is delighted to announce that it’s been selected to design, deliver and manage the implementation of a new multi-channel eCommerce platform by Jacques Vert Group. Salmon will be developing...
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Multichannel retailers adopt QR Codes
Deep links into QR (Quick Response) codes are becoming ever more popular. Retailers are beginning to use deep links into their content on another channel using QR codes. A QR code is a specific...
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Microcopy – Central to Customer Experience and Conversion
Microcopy might be just a small part of the online experience but it’s vitally important to customer experience and conversion and often overlooked. So when you are designing for the web, take a minute...
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Persuasive web design as demonstrated by Groupon
Groupon made it’s first deal in late 2008 with a half-price pizza offer. Today Goupon is offering deals in 43 countries with an estimated revenue of around $2 billion. Andy Jones, Director of...
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Stop, look and listen (to your customers)…..
Stop When was the last time you watched an actual customer (not part of your team) use your web site? It’s important to remember who your web site is for. It’s easy to forget or lose sight of the views...
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